300+ Plus Size Fashion Business Name Ideas (Every Entrepreneur Needs)

What if I told you that the plus size fashion market is projected to reach $24 billion by 2027, but most brands are still getting their names all wrong?

When my best friend Sarah started her online plus size boutique three years ago, she spent weeks agonizing over the perfect name. She wanted something that felt empowering without being cheesy, memorable without being gimmicky.

That search taught us both something important: your business name isn’t just a label—it’s the first impression, the promise, and sometimes the reason someone chooses you over the competition.

Whether you’re launching a size-inclusive clothing line, opening a boutique, or starting an online shop, I’ve curated over 300+ business name ideas that celebrate confidence, style, and authenticity. Plus, I’ll share the naming strategies that actually work in today’s market.

Empowering & Confident Plus Size Fashion Business Names

Trust me, these names pack a punch. They’re designed to make your customers feel powerful from the moment they see your brand.

• Bold Curves Boutique – Combines confidence with body celebration, plus that memorable alliteration makes it stick in people’s minds
• Radiant Reign – Suggests royal treatment and inner glow with powerful imagery that screams luxury
• Fearless Fit Co. – Emphasizes courage and perfect sizing with a modern abbreviation that feels fresh
• Majestic Mode – Elegant with royal connotations and a sophisticated sound that elevates your brand
• Vivid Silhouettes – Artistic and celebratory of all body shapes, perfect for creative fashion lines
• Confident Contours – Direct messaging about body positivity that tells customers exactly what you stand for
• Fierce & Fabulous – Alliterative energy that’s attitude-forward and impossible to forget
• Sovereign Style – Suggests control and luxury, positioning your customers as fashion royalty
• Brilliant Bodies Boutique – Triple alliteration with inclusive messaging that celebrates every customer
• Empowered Elegance – Combines strength with sophistication for the perfect balance
• Daring Dimensions – Bold and modern, celebrating all sizes with confidence
• Regal Radiance – Luxury positioning with an emphasis on inner and outer beauty
• Brave Beauty Co. – Simple but powerful, emphasizing courage in self-expression
• Noble Curves – Classy approach that honors natural body shapes
• Stellar Silhouettes – Space-inspired elegance that makes customers feel like stars
• Triumphant Threads – Victory-themed name that celebrates overcoming fashion challenges
• Dignified Designs – Professional and respectful while maintaining sophistication
• Supreme Shapes – Positions all body types as the highest standard
• Graceful Grandeur – Elegant and expansive, perfect for formal wear brands
• Limitless Luxury – Removes boundaries while promising premium experience
• Infinite Inspiration – Suggests endless possibilities and motivation
• Cherished Curves – Warm and loving approach to body celebration
• Exquisite Expressions – High-end positioning for unique fashion statements
• Phenomenal Physiques – Celebrates the amazing nature of all bodies
• Magnificent Mode – Grand and impressive, making customers feel special

Modern & Trendy Plus Size Fashion Business Names

These names feel fresh and contemporary—perfect if you want to attract younger customers or position yourself as an innovative brand.

• Curve Theory – Smart, contemporary feel with a mathematical reference that sounds intellectual
• The Fit Revolution – Movement-oriented with change-making energy that suggests you’re leading the industry
• Size & Substance – Direct acknowledgment with depth, perfect for meaningful fashion
• Form & Function Co. – Design-focused with practical appeal for everyday wear
• Inclusive Threads – Clear messaging about accessibility that tells customers they belong
• Beyond Boundaries – Suggests breaking limitations and expanding possibilities
• True Shape Studios – Authentic, artistic positioning for custom or unique pieces
• Elevated Essentials – Luxury positioning for basics that transforms everyday items
• Full Spectrum Fashion – Complete range implication that promises something for everyone
• Real Silhouette Co. – Authenticity-focused branding that celebrates natural bodies
• Fluid Forms – Modern and adaptable, suggesting clothing that moves with you
• Urban Curves – City-inspired coolness with body-positive messaging
• Modern Muse – Artistic inspiration for contemporary fashion lovers
• Shift & Style – Dynamic and fashion-forward, suggesting transformation
• Current Cuts – Trendy and up-to-date, perfect for fast fashion
• Fresh Figures – Clean and modern approach to body celebration
• Evolve & Embrace – Growth-minded name that suggests personal development
• Styled Society – Community-focused name for social media savvy brands
• Future Forms – Forward-thinking approach to fashion and bodies
• Next Level Looks – Aspirational name that promises elevation
• Canvas & Curves – Artistic approach that treats bodies as beautiful canvases
• Frame & Flow – Structural and movement-based, great for activewear
• Element & Essence – Sophisticated approach to fundamental fashion
• Vibe & Volume – Energy-focused name that celebrates fullness
• Rhythm & Curves – Musical inspiration for brands with personality

Elegant & Sophisticated Plus Size Fashion Names

Picture this: your customer walks into a room wearing one of your pieces, and everyone asks where she got it. These names create that kind of aspirational appeal.

• Luxe Silhouettes – High-end positioning that makes every customer feel pampered
• Pearl & Poise – Classic elegance with grace, perfect for timeless pieces
• Velvet Volumes – Rich texture reference with size celebration
• Silk & Substance – Luxury materials with meaningful depth
• Opulent Outlines – Wealthy imagery that treats bodies as precious
• Refined Radiance – Polished beauty that suggests careful curation
• Chic Contours – French-inspired sophistication for fashion-forward customers
• Gilded Goddess – Divine imagery with luxury metals for premium positioning
• Duchess Designs – Royal title that makes customers feel noble
• Prestige Plus – Direct size reference with high-status implications
• Heritage Curves – Traditional elegance with body celebration
• Couture Confidence – High fashion meets self-assurance
• Bespoke Bodies – Custom approach that honors individual beauty
• Artisan Silhouettes – Handcrafted quality with artistic body appreciation
• Classic Curves Studio – Timeless approach to body-positive fashion
• Regal Renaissance – Historical elegance with rebirth themes
• Noble Narratives – Storytelling approach with aristocratic positioning
• Timeless Textures – Enduring quality with tactile appeal
• Vintage Volumes – Retro charm with size celebration
• Heirloom Silhouettes – Generational quality with body honor
• Gracious Grandeur – Generous elegance for special occasions
• Distinguished Draping – Professional expertise with flattering focus
• Cultured Curves – Sophisticated approach to body appreciation
• Imperial Impressions – Royal imagery for commanding presence
• Stately Silhouettes – Government-inspired dignity for professional wear

Fun & Playful Plus Size Fashion Business Names

Sometimes you just want to have fun with fashion, right? These names bring joy and personality to your brand.

• Curvy & Quirky – Playful alliteration that celebrates uniqueness
• Sassy Shapes – Attitude-filled name for confident customers
• Fab & Fluffy – Adorable approach that reclaims potentially negative terms
• Bubbly Boutique – Cheerful energy that makes shopping feel celebratory
• Jolly Gems – Happy and precious, treating customers like treasures
• Whimsy & Wonder – Magical approach to fashion discovery
• Sparkle & Spunk – Glittery fun with spirited attitude
• Giggles & Glam – Joyful sophistication for the fun-loving fashionista
• Bouncy Bella – Italian beauty reference with energetic movement
• Peppy Plus – Energetic and direct size acknowledgment
• Cheerful Chic – Happy sophistication that lifts spirits
• Dimples & Dresses – Cute facial features with clothing focus
• Sunshine Silhouettes – Bright and optimistic body celebration
• Happy Curves Co. – Simple joy with body positivity
• Tickled Pink Plus – Delighted feeling with size reference
• Smiling Styles – Emotional connection with fashion choices
• Zippy & Zesty – Energetic alliteration with spicy personality
• Perky Proportions – Upbeat approach to body geometry
• Bouncing Beauty – Movement and attractiveness combined
• Chipper Chic – British-inspired cheerfulness with style
• Giddy & Gorgeous – Excited beauty for enthusiastic customers
• Sprightly Silhouettes – Lively approach to body shapes
• Vivacious Volumes – Energetic celebration of fullness
• Zippy Zen – Fast-paced peace for busy, mindful customers
• Buoyant Boutique – Floating lightness that defies gravity

Body-Positive & Inclusive Fashion Names

These names put body positivity front and center, making it clear that your brand is all about celebration and inclusion.

• Every Body Beautiful – Direct inclusivity with beauty affirmation
• All Curves Welcome – Open invitation that makes everyone feel included
• Body Love Boutique – Self-acceptance focus with retail positioning
• Embrace & Enhance – Acceptance combined with improvement
• Celebrate Silhouettes – Party approach to body appreciation
• Honor & Adorn – Respectful beauty enhancement
• Cherish & Choose – Value-based selection process
• Real Bodies Rock – Authentic celebration with music energy
• Natural & Radiant – Organic beauty without artifice
• Authentic Allure – Genuine attraction that comes from within
• True Beauty Threads – Honest attractiveness with clothing focus
• Whole & Wonderful – Complete appreciation without conditions
• Pure & Powerful – Clean strength that comes from self-acceptance
• Simply Stunning – Uncomplicated beauty in all forms
• Naturally Gorgeous – Effortless attractiveness in original form
• Beautifully Bold – Attractive courage that inspires others
• Lovingly Large – Affectionate approach to size acknowledgment
• Perfectly Plus – Flawless approach to size celebration
• Wonderfully Whole – Amazing completeness in every body
• Divinely Different – Sacred uniqueness that honors individuality
• Marvelously Me – Personal celebration of individual identity
• Brilliantly Big – Intelligent approach to size positivity
• Genuinely Gorgeous – Authentic beauty that shines through
• Absolutely Amazing – Unconditional celebration of every customer
• Totally Triumphant – Complete victory over negative body image

Plus Size Activewear & Athleisure Names

Movement and comfort meet style in these names designed for the active plus size market.

• Curve Kinetics – Science of body movement with shape celebration
• Power Silhouettes – Strong body shapes in motion
• Dynamic Dimensions – Moving measurements that change with activity
• Active & Awesome – Movement with attitude affirmation
• Flex & Flow – Flexibility with natural movement
• Strong Silhouettes – Powerful body shapes that inspire
• Mighty Movement – Powerful motion for all body types
• Athletic Allure – Sports appeal with attractive positioning
• Fit & Fierce – Physical condition with aggressive confidence
• Motion & Magic – Movement with enchanting results
• Energy & Elegance – Power combined with sophisticated style
• Strength & Style – Physical power with fashion focus
• Pace & Poise – Speed control with graceful bearing
• Rush & Radiance – Adrenaline with glowing beauty
• Sprint & Sparkle – Fast movement with glittering appeal
• Dash & Dazzle – Quick motion with brilliant shine
• Tempo & Triumph – Musical timing with victory themes
• Rhythm & Rise – Musical movement with upward motion
• Beat & Beauty – Musical pulse with attractive appeal
• Flow & Flourish – Smooth movement with thriving success
• Stride & Shine – Walking confidence with brilliant glow
• Leap & Luxe – Jumping movement with luxury appeal
• Bound & Beautiful – Energetic movement with attractive results
• Move & Marvel – Motion with amazing outcomes
• Glide & Glow – Smooth movement with radiant results

Professional & Workplace Plus Size Fashion Names

When your customers need to look polished and professional, these names suggest competence and authority.

• Executive Essence – Leadership quality with fundamental appeal
• Corporate Confidence – Business world with self-assurance
• Professional Poise – Work appropriate with graceful bearing
• Boardroom Beauty – Meeting space with attractive appeal
• Office Optimism – Workplace with positive attitude
• Career Couture – Professional path with high fashion
• Business Brilliance – Work world with intelligent shine
• Success Silhouettes – Achievement with body shape celebration
• Workplace Wonder – Office environment with amazing results
• Authority & Allure – Power with attractive magnetism
• Leadership Luxe – Guidance ability with premium appeal
• Command & Chic – Control with sophisticated style
• Power & Polish – Strength with refined finishing
• Status & Style – Position with fashion appeal
• Influence & Impact – Persuasion with meaningful results
• Strategy & Sophistication – Planning with refined elegance
• Vision & Vogue – Foresight with fashion leadership
• Innovation & Inspiration – Creativity with motivational appeal
• Excellence & Elegance – Superior quality with graceful style
• Distinction & Design – Unique recognition with creative planning
• Prestige & Presence – High status with commanding appearance
• Merit & Mode – Earned recognition with fashion approach
• Achievement & Attire – Success with clothing focus
• Accomplishment & Appeal – Success with attractive magnetism
• Triumph & Tailoring – Victory with custom fitting focus

Trendy Plus Size Fashion Names for Gen Z

These names speak the language of younger customers who want brands that get their vibe.

• Curve Culture – Body shape with generational identity
• Plus Vibes Only – Size celebration with positive energy exclusivity
• Thicc & Thriving – Modern slang with success themes
• Curvy Collective – Body celebration with group identity
• Size Squad – Measurement with friend group energy
• Voluptuous Vibes – Full-figured with energy celebration
• Chunky & Chic – Size reclamation with sophisticated style
• Full Figure Feels – Complete shape with emotional connection
• Plush & Proud – Soft luxury with confident attitude
• Round & Radiant – Shape celebration with glowing beauty
• Curves & Confidence Co. – Body shape with self-assurance business
• Big Energy Boutique – Large enthusiasm with retail focus
• Fluffy & Fierce – Soft texture with aggressive confidence
• Voluptuous Vibes – Full-figured celebration with positive energy
• Thick Thighs Save Lives – Body part celebration with heroic humor
• Curvy Queen Collective – Royal body celebration with group identity
• Plus Paradise – Size celebration with perfect place imagery
• Full Figured Freedom – Complete shape with liberation themes
• Rounded Rebellion – Shape celebration with rule-breaking attitude
• Chunky Chic Club – Size reclamation with sophisticated group
• Voluptuous Victory – Full-figured with winning celebration
• Thick & Thankful – Size celebration with gratitude attitude
• Curvy Confidence Crew – Body shape with self-assured team
• Plus Power Collective – Size celebration with strength group
• Full Figure Fierce – Complete shape with aggressive confidence

For entrepreneurs exploring other business naming opportunities, our boutique name ideas collection offers additional creative inspiration for fashion retail ventures.

Why Plus Size Fashion Naming Matters More Than Ever

Here’s the thing about the plus size fashion industry right now—it’s absolutely booming. The global plus size women’s clothing market was valued at $178.8 billion in 2023 and is expected to grow at 4.8% annually. That’s massive growth, but here’s what really gets me excited: 68% of American women wear size 14 or larger, yet representation in fashion marketing remains disproportionately low.

This gap creates an incredible opportunity for new brands that get their messaging right from the start. Social media has completely transformed how plus size fashion brands connect with customers, with body-positive hashtags generating over 50 million posts annually on Instagram. Your business name is often the first thing potential customers see in that crowded digital space.

The body positivity movement has shifted naming trends from euphemistic to empowering. Gone are the days when brands tried to dance around size with vague terms. Today’s customers want authenticity and confidence built right into your brand identity.

6 Smart Strategies for Naming Your Plus Size Fashion Business

Let me share what I’ve learned from helping dozens of fashion entrepreneurs find their perfect brand name.

Avoid outdated terminology. Skip words like “full-figured” or “generous sizes.” These terms feel clinical and outdated. Today’s customers respond better to direct, confident language that celebrates rather than euphemizes.

Test pronunciation and spelling. I can’t tell you how many great business names get forgotten because people can’t remember how to spell them. Make sure your name rolls off the tongue easily and can be spelled phonetically.

Check domain availability. Before you fall head over heels for a name, make sure you can get the .com domain. Your digital presence is just as important as your physical one, and having a matching domain makes everything easier.

Consider international appeal. Even if you’re starting locally, think about how your name might translate if you expand globally. Some words have different meanings in other languages that could be embarrassing later.

Research trademark conflicts. This one’s huge—protect your investment from day one by making sure another business isn’t already using your chosen name. A simple trademark search can save you thousands in legal fees later.

Get feedback from your target market. Real customers know what resonates. Share your top choices with people who represent your ideal customer base and listen to their honest reactions.

Here’s something fascinating I learned while researching this: Torrid, one of the most successful plus size retailers, chose their name to suggest “passionate intensity.” It’s not obviously connected to clothing, but it captures the emotional connection they want with customers. Lane Bryant was named after Lena Himmelstein Bryant, who pioneered maternity wear in 1904—sometimes honoring history creates the strongest foundation.

The data tells an interesting story too. Plus size fashion influencers have 3x higher engagement rates than standard size fashion content, and 73% of plus size shoppers say they’ve abandoned purchases due to poor size representation. Your name sets the stage for everything that follows.

Your business name is more than just words—it’s the beginning of a relationship with every customer who discovers you. Whether you choose something bold and empowering, modern and trendy, or elegant and sophisticated, make sure it reflects the confidence and beauty you want your customers to feel every time they wear your designs.

The plus size fashion industry is ready for fresh voices and innovative brands. With the right name and authentic passion for inclusive fashion, you’re not just starting a business—you’re joining a movement that celebrates every body and every style choice.

Trust me, the perfect name is out there waiting for you. Sometimes it just takes exploring all the possibilities to find the one that makes your heart skip a beat and your customers feel absolutely amazing.